There are two view points from two different business
experts that I will be examining. The first business expert is Marcus
Lemonis. Mr. Lemonis is best known for
star of the hit show The Profit. He is a Lebanese-born American, business
owner, inventor and investor. He is the current CEO of Good Sam Enterprises, which
markets to outdoor enthusiasts. Lemonis also writes and reviews business plans.
He expresses the importance of writing a business plan in video series titled Small Business Myths. He explains
that it’s myth that many people believe they don’t need a business plan and
that he has encountered several business owners with great ideas but they miss
the mark by not writing them down. He says that annotating ideas can be in any
capacity ie: pen to paper, white board, digital etc. Writing down ideas allows the
business owner to share there ideas with other people and receive feedback on
those ideas. Strategies such as attacking the market, beating the competitors
while learning from them, listening to customers and finding the right people
to surround yourself around, are all the things he says should go in a written
business plan. The second business expert that I will be researching is Guy
Kawasaki. Mr. Kawasaki is from Honolulu
Hawaii and is a well-known marketing executive in Silicon Valley. He got his
start as an Apple employee, originally responsible for marketing the Macintosh
in 1984 and speaks at conferences, and
universities, as well as writing books on entrepreneurship and writing successful
business plans. On his website, Guy Kawasaki.com, he provides a template on how
to write a successful plan and explains that a good business plan is an
elaboration of a good pitch. The writer should keep the written business plan
It clean and concise with all the relevant stuff that investors want to hear. I
got some great stuff from these experts advice. I have already started writing
a business plan and have bounced my ideas off of potential customers and of
course my business partners.
